Wednesday, 19 October 2011
Friday, 14 October 2011
Elle magazine LIIAR analysis
Charlotte Hemsworth – LIIAR analysis.
Elle magazine.
L-language.The language used in the magazine is used to capture the attention of the reader. In Elle magazine, the language used relates to the audience well by using smaller features such as ‘Style issue’ and ‘ideas to inspire you’. All of these smaller features and words connote the type of issue which the magazine is advertising. The way the main feature is also laid out includes the main image as part of the title, by including Jennifer Lopez on the main cover, next to the name of the magazine.
I-Ideology.
The ideology of the magazine relates to the audience very well, because the target audience would be women, and because Jennifer Lopez is on the front representing this, it relates very well.
The colour scheme of the magazine is also grey, gold and black; which connotes glamour, and this is what the magazine is trying to achieve through the ideology. I-Institution.The publishers of Elle magazine achieve the ideology well by advertising certain issues of the magazine every so often, for example the issue that I am evaluating is the ‘personal style issue’. Also, they achieve this by using the smaller features to catch the attention of the reader and make them want to read further into the magazine. The word ‘You’ is often used, appealing to the audience because it gives a sense of realism that the publisher is talking to the reader, and involving them in the magazine.
A-Audience.
The target audience of the magazine is women, and Elle achieve this very well by using a female model as the main image on the front of the magazine. Also, the colour scheme is black, grey and gold which connotes glamour, which is generally associated with women. Also, the smaller features used are mostly about style and fashion which appeals to the target audience- women.
R-Representation.
The magazine represents fashion and style in this certain issue, as the main feature and the skyline shows on the front cover. The way in which the magazine represents what it is advertising is very well done, as it uses a range of media language devices such as skylines and main images to advertise it.
Elle magazine.
L-language.The language used in the magazine is used to capture the attention of the reader. In Elle magazine, the language used relates to the audience well by using smaller features such as ‘Style issue’ and ‘ideas to inspire you’. All of these smaller features and words connote the type of issue which the magazine is advertising. The way the main feature is also laid out includes the main image as part of the title, by including Jennifer Lopez on the main cover, next to the name of the magazine.
I-Ideology.
The ideology of the magazine relates to the audience very well, because the target audience would be women, and because Jennifer Lopez is on the front representing this, it relates very well.
The colour scheme of the magazine is also grey, gold and black; which connotes glamour, and this is what the magazine is trying to achieve through the ideology. I-Institution.The publishers of Elle magazine achieve the ideology well by advertising certain issues of the magazine every so often, for example the issue that I am evaluating is the ‘personal style issue’. Also, they achieve this by using the smaller features to catch the attention of the reader and make them want to read further into the magazine. The word ‘You’ is often used, appealing to the audience because it gives a sense of realism that the publisher is talking to the reader, and involving them in the magazine.
A-Audience.
The target audience of the magazine is women, and Elle achieve this very well by using a female model as the main image on the front of the magazine. Also, the colour scheme is black, grey and gold which connotes glamour, which is generally associated with women. Also, the smaller features used are mostly about style and fashion which appeals to the target audience- women.
R-Representation.
The magazine represents fashion and style in this certain issue, as the main feature and the skyline shows on the front cover. The way in which the magazine represents what it is advertising is very well done, as it uses a range of media language devices such as skylines and main images to advertise it.
College magazine LIIAR analysis
Charlotte Hemsworth – LIIAR analysis.
College magazine.L- Language.The language used on the magazine advertisement is almost teen-related language, and uses statements and sentences such as ‘She’s 15 and pregnant’ and ‘Smoking Saliva?’ These are smaller features, which capture the reader’s attention and make them want to read more. The masthead is the word ‘College’ in bold, large font, and the colour red. This relates to the colour scheme of the magazine, as the main image features a college student wearing red, which relates well to the ideology.
I-Ideology.
The ideology used in the magazine is usually what the magazine is talking about or advertising. The main feature/headline of the magazine usually captures this, however because this college magazine doesn’t include a main feature, the smaller features or the image could connote what the magazine is about. The colour scheme is red, blue and white, and the main image shows a college student wearing a t-shirt with these colours on, possibly representing the college itself.I-Institution.The institution of the magazine is based on who made the magazine and where it is from. The college magazine I am annotating looks as if it is created by the college itself. However because the magazine includes a barcode, this could be because it is advertising the college and could be an official magazine which is to be bought by members of the public. Therefore, it looks like it could have been created by a professional company rather than a college.
A-Audience.
The magazine audience is obviously for college students, being a college magazine. Student ages range from 16-19; therefore this would be the target age range. Also, the student population is around 65% female; therefore this could be why the student advertising the magazine as the main image on the front is female. This magazine appeals to its target audience by the main image, as well as using a range of language which appeals to students. Also, smaller features are advertising stories in the magazine by students, which can capture the attention more, as the stories may relate to other students, which will make them eager to by the magazine and read the stories included in the magazine.
R-Representation.
The representation of the magazine is who the magazine represents, and is similar to the target audience. The way in which the magazine is designed and laid out represents college students, for example the girl on the front of the cover is clearly representing college students. Also, the main feature/headline and the smaller features relate to college life, as they represent stories which college students would read. Also, the background/scenery represents student life because it clearly looks like the student on the front cover of the magazine is stood on the college campus which is relevant, and represents the target audience which is students.
College magazine.L- Language.The language used on the magazine advertisement is almost teen-related language, and uses statements and sentences such as ‘She’s 15 and pregnant’ and ‘Smoking Saliva?’ These are smaller features, which capture the reader’s attention and make them want to read more. The masthead is the word ‘College’ in bold, large font, and the colour red. This relates to the colour scheme of the magazine, as the main image features a college student wearing red, which relates well to the ideology.
I-Ideology.
The ideology used in the magazine is usually what the magazine is talking about or advertising. The main feature/headline of the magazine usually captures this, however because this college magazine doesn’t include a main feature, the smaller features or the image could connote what the magazine is about. The colour scheme is red, blue and white, and the main image shows a college student wearing a t-shirt with these colours on, possibly representing the college itself.I-Institution.The institution of the magazine is based on who made the magazine and where it is from. The college magazine I am annotating looks as if it is created by the college itself. However because the magazine includes a barcode, this could be because it is advertising the college and could be an official magazine which is to be bought by members of the public. Therefore, it looks like it could have been created by a professional company rather than a college.
A-Audience.
The magazine audience is obviously for college students, being a college magazine. Student ages range from 16-19; therefore this would be the target age range. Also, the student population is around 65% female; therefore this could be why the student advertising the magazine as the main image on the front is female. This magazine appeals to its target audience by the main image, as well as using a range of language which appeals to students. Also, smaller features are advertising stories in the magazine by students, which can capture the attention more, as the stories may relate to other students, which will make them eager to by the magazine and read the stories included in the magazine.
R-Representation.
The representation of the magazine is who the magazine represents, and is similar to the target audience. The way in which the magazine is designed and laid out represents college students, for example the girl on the front of the cover is clearly representing college students. Also, the main feature/headline and the smaller features relate to college life, as they represent stories which college students would read. Also, the background/scenery represents student life because it clearly looks like the student on the front cover of the magazine is stood on the college campus which is relevant, and represents the target audience which is students.
Wednesday, 5 October 2011
Magazine Front Cover Conventions:)
Left Third - Position of the main news story.
Cover lines- One word/phrase to capture the readers attention.
Mast head - Brand/Name of the magazine.
Dateline - The date of the magazine, usually at the top.
Barcode - Electronically scanned on the magazine, tells the price/brand number.
Sell Lines - Explains the title (Brand identifier)
Splash - Visual splash on the cover.
Credit - By someone: person who put it together.
Kicker - Leading you into a story.
Teller - Telling you about the story (kicker).
Skyline - Headline about the masterhead.
Flash - Graphic: flash on page.
Graphology - Art of graphics: Font/design/colour.
Anchorage - Explains the photo on the cover of the magazine.
Screamers - Exclaimation: headline you would verbally shout.
Images - Visual aspects of the magazine (Photographs/drawings.)
Cover lines- One word/phrase to capture the readers attention.
Mast head - Brand/Name of the magazine.
Dateline - The date of the magazine, usually at the top.
Barcode - Electronically scanned on the magazine, tells the price/brand number.
Sell Lines - Explains the title (Brand identifier)
Splash - Visual splash on the cover.
Credit - By someone: person who put it together.
Kicker - Leading you into a story.
Teller - Telling you about the story (kicker).
Skyline - Headline about the masterhead.
Flash - Graphic: flash on page.
Graphology - Art of graphics: Font/design/colour.
Anchorage - Explains the photo on the cover of the magazine.
Screamers - Exclaimation: headline you would verbally shout.
Images - Visual aspects of the magazine (Photographs/drawings.)
Magazine Front Covers Terms:)
Masthead title piece - The magazine's title. Usually displayed in the top left corner.
Price - Magazine's cost.
Date - Weekly: Usually from Saturday to Friday. Monthly: A month ahead.
Issue number - A tally of magazines.
Barcode - Read electronically and decode into useable information (not necassary for a college magazine).
Teaser - One word/phrase acts as an attention grabber (coverlines).
Main feature: Headline- A phrase which may summarise the main point of the main feature. In large print, different style, bold colours in order to catch the attention of the reader.
Subtitle - Smaller headline that may summarize the feature.
Smaller feature - Features include the magazine.
Images - Size: CU to med CU. Ranges from one main image to x amount featuring one main image and smaller images. Helps make the page look more interesting. It can add understanding of a story and/or entice someone to read the magazine.
Font- (12,18,24,30,36) Style and size of the type face. Serif and Sanserif.
Colour - Specific/stylistic/thematic types.
Graphics - Graphical shapes to highlight feature(s).
Offers/adverts Blurb - Banner-style shape featuring free products/promotions.
Price - Magazine's cost.
Date - Weekly: Usually from Saturday to Friday. Monthly: A month ahead.
Issue number - A tally of magazines.
Barcode - Read electronically and decode into useable information (not necassary for a college magazine).
Teaser - One word/phrase acts as an attention grabber (coverlines).
Main feature: Headline- A phrase which may summarise the main point of the main feature. In large print, different style, bold colours in order to catch the attention of the reader.
Subtitle - Smaller headline that may summarize the feature.
Smaller feature - Features include the magazine.
Images - Size: CU to med CU. Ranges from one main image to x amount featuring one main image and smaller images. Helps make the page look more interesting. It can add understanding of a story and/or entice someone to read the magazine.
Font- (12,18,24,30,36) Style and size of the type face. Serif and Sanserif.
Colour - Specific/stylistic/thematic types.
Graphics - Graphical shapes to highlight feature(s).
Offers/adverts Blurb - Banner-style shape featuring free products/promotions.
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